CRM & Email Marketing Specialist
Job Description
Cardinal Concepts is an award-wining marketing and business development agency helping law firms grow with the proven strategies their leaders have implemented in their own firms. Offering best-in-class digital marketing services and operational consulting, they provide growth without the growing pains. Co-Founder and CEO David Crum, Esq. also runs Colorado Legal Group, the fastest growing family law firm in Colorado, part of his US Legal Groups network of law firms providing full benefits and job security for this position.
We are seeking a talented and motivated CRM and Email Specialist to join our dynamic marketing team. The successful candidate will play a crucial role in managing our customer relationship management systems and executing effective email marketing campaigns. This role requires a deep understanding of CRM platforms, email marketing best practices, and a data-driven approach to optimize customer engagement and drive business growth.
Cardinal Concepts will invest in this individual so that they can deliver the best results possible to the agency, their clients, and US Legal Groups. This position will be mentored and provided unlimited opportunities to grow as a marketer and shape their career path as they see best. If you have a good foundation of marketing experience, are hungry to learn, and ready to tackle a new challenge while maintaining a work-life balance, this is a position you should apply for.
Responsibilities
- Manage and maintain our CRM platforms, including configuration, customization, and data integrity to support marketing and operations processes
- Collaborate with cross-functional teams to ensure alignment of CRM and email strategies with overall business goals and marketing initiatives
- Partner with the Business Systems Analyst on the US Legal Groups’ Operations Team for cohesive end-to-end workflows
- Implement marketing automation workflows within the CRM to nurture leads and customers throughout their journey, increasing engagement and conversions
- Analyze CRM and email campaign performance metrics, generate reports, and provide actionable insights to improve strategies and achieve KPIs
- Conduct A/B testing of various email elements to optimize open rates, click-through rates, and conversion rates
- Segment the databases to create audiences for dedicated communications
- Partner with the content team to create compelling email copy
- Manage cross-platform integrations using Zapier
- Create marketing source attribution strategy and implementation
- Stay up-to-date with industry trends, email regulations, and emerging technologies to continually enhance email marketing strategies
- Monitor customer data quality and accuracy within the CRM and initiate corrective actions as needed
Qualifications
- Bachelor’s degree in marketing or related field
- Proven experience (2-3 years) as a CRM Specialist, Email Marketing Specialist, or similar role
- Proficiency in using CRM platforms and email marketing tools
- Nice to have HubSpot Certification
- Must be adaptable to a fast-paced environment
- Must have an open and direct communication style with the ability to professionally present executive summaries to Cardinal Concepts leadership and clients
- Strong understanding of email marketing best practices, segmentation, A/B testing, and automation
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
- Detail-oriented with a commitment to maintaining accurate and complete customer data
- Collaborative team player with the ability to work effectively across departments and communicate insights clearly
- Strong organizational skills and the ability to manage multiple tasks and projects simultaneously
Benefits
- $55-70,000 base salary with potential profit sharing
- Employer-paid 3% 401(k) contribution (safe harbor)
- Medical, dental, and vision benefits
- Life insurance
- Flexible spending account
- Generous PTO & holiday pay
- Hybrid work environment
To Apply