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Brooke Mathieu

Brooke Mathieu is the Senior Content Marketing Manager for Cardinal Concepts providing expertise in digital content creation. From design to execution she provides a creative perspective on creating unique and memorable content.

Brooke Mathieu
Essential Strategies to Strengthen Your Law Firms Online Presence

10 Essential Strategies to Strengthen Your Law Firm’s Online Presence in 2025

Content, Email, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By

Why a Strong Online Presence Matters In a world where first impressions are made online, a strong digital presence is your law firm’s most powerful tool for building trust, increasing visibility, and connecting with clients. Think of your online presence as a digital office where you can showcase your expertise through a professional website, active […]

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Embracing a New Era of Legal Content Marketing

Embracing a New Era of Legal Content Marketing

Content, Marketing, SEO, Social Media / By

Content marketing has undergone a dramatic evolution over the past decade impacting any individuals in the digital space. With emerging technology, changes in search algorithms, and the rise of new social platforms, it’s critical for divorce and family law firms to reimagine how they approach content marketing as we move into 2025. To remain competitive

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Tips for balancing legal practice management and marketing

6 Tips for Balancing Legal Practice Management and Marketing

Business Development, Consulting, Marketing / By

Running a successful law firm often requires juggling various tasks—from client management and casework to marketing and business development. Many attorneys find it challenging to strike a balance between these responsibilities, but maintaining a well-rounded focus on both legal practice management and marketing is an important part of achieving success and standing out amongst competitors.

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Attorneys Lose Six Figures a Year to Free Consultations

Attorneys Lose Six Figures a Year to Free Consultations

Business Development, Consulting, Marketing / By

Law firms are constantly striving to optimize their resources and convert leads into paying clients. However, the traditional approach of offering free consultations can be a double-edged sword. While it attracts potential clients, it often comes at the cost of wasted attorney time and unrealistic client expectations. Here’s where the concept of free case evaluations

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Google Gemini Vs. ChatGPT

Gemini vs. ChatGPT4: Which AI Does it Better?

Content, Marketing, SEO, Technology, Website / By

Artificial intelligence has transformed the way we work, research, create, and so much more. Whether you’re a professional or just curious, AI can be utilized by just about anyone. Since ChatGPT first stepped on the scene in 2022, it seems like everyone is trying to create their own version of artificial intelligence. However, ChatGPT has

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Evergreen Content vs. Timely Content: Striking the Right Balance for Your Law Firm

Evergreen Content vs. Timely Content: Striking the Right Balance for Your Law Firm

Content, Marketing / By

Capturing the attention of prospective clients for attorneys is not just beneficial—it’s essential. Content marketing serves as a powerful tool in this endeavor, allowing law firms to rise above the noise by offering insights that are not only valuable but also relevant and consistently engaging. At the intersection of informational richness and strategic visibility lies

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facebook-ads-for-law-firms-targeting-changes-you-need-to-know-about

2025 Facebook Ads for Law Firms: Targeting Changes You Need to Know About

Content, Facebook, Marketing, Social Media / By

Social media has changed immensely since 1997 when the first social media platform, SixDegrees, launched. It seems like every year there are more and more updates on every digital platform including social channels. Staying abreast of platform updates is crucial for maintaining an effective marketing strategy. Meta platforms which include Facebook and Instagram, have announced

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