Brent Harkins

Brent Harkins is the Co-Founder and CMO of Cardinal Concepts providing expertise in full-stack digital marketing for law firms. Part marketing technologist, part content creator, he is passionate about building thoughtful user journeys that bring value to consumers through compelling messaging and experiences.

The Truth About Super Lawyers

Reputation Management / By Brent Harkins

It’s easy to be an award-winning attorney these days, you just have to be willing to open your wallet. There are countless empty awards that are created by deceptive companies looking to generate revenue and take advantage of attorneys trying to garner prestige. Many even take it a step further offering plaques, mugs, and other […]

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How to Get Calls From Facebook Ads for Law Firms

Getting someone on the phone these days can be challenging. With communication preferences trending towards text and email, the value of a phone call to a law firm has risen greatly. It is relatively easy to get a prospect to interact with a webchat for example but the quality of that conversation is generally low.