Building a strong brand is essential for divorce and family law firms seeking to establish a competitive edge in the legal industry. A well-defined divorce and family law firm brand strategy helps convey expertise, builds trust, and attracts and converts leads into potential new clients. Whether your law firm has been around for decades or […]
The 11 Steps to Develop a Winning Divorce and Family Law Brand Strategy Read More
In today’s competitive legal market, effective marketing for your divorce and family law firm is a necessity to stand out and attract potential clients. Content marketing is one of the most powerful tools a law firm can use to establish ethos, build trust, and increase its online presence. However, it can be challenging to constantly
When Google introduced Local Services Ads for divorce attorneys in March 2021 many marketers were fast to recommend this new PPC advertising option to lawyers looking to generate more calls. The problem is that few had experience using these ads for family law search terms and none had data to support their recommendations. At Cardinal
5 Tips for Optimizing Google Local Services Ads for Divorce Attorneys Read More
10 Content Marketing Ideas For Your Law Firm Social media algorithms are always evolving and constantly changing the way they display content to their users. As marketers, we need to keep up with not only the algorithm changes but also the changing functionality of various resources and platforms. While I can not tell you a
10 Content Marketing Ideas For Your Law Firm Read More
Social media has become an integral part of our daily lives, and it is no secret that it has a significant impact on the way businesses interact with their clients. This is especially true for law firms, which rely heavily on their reputation and credibility to attract new clients. In 2023 with a wide variety
A Less Time-Consuming Approach to Instagram for Law Firms Read More
If you’re an attorney, you’ve likely been contacted by a Martindale representative about one of their many services. In business for 155 years, the parent company of Martindale Hubbell built a strong reputation in the legal industry with their ability to connect lawyers and consumers of legal services. A lot has changed since 1865 and
Is Martindale-Nolo Pay-Per-Lead Program Worth It? Read More
It can be easy to think if you post the video with the most shares or the picture with the most likes that you are successful in your social media efforts. Sure, this might be a solid KPI approach for a beauty influencer, but is popularity on the internet the only thing your law firm
Multigenerational Marketing for Divorce and Family Law Firms Read More
Video content creation has spiked in popularity over the past several years with all the major platforms adapting to allow it and encouraging their users to share video content over traditional image-based posts. The sensational TikTok platform urged top competitors like Instagram and YouTube to roll out their own versions for sharing short, engaging video
How Using Closed Captioning Can Make a Difference in Your Law Firm’s Content Read More
