I was recently asked by Clio to be a guest speaker at their Legal Marketing Masterclass on Leveraging Emails to Engage Existing and New Clients. This was hosted by Michael Chasin who founded Lexicata which was eventually acquired by Clio and turned into Clio Grow. We were joined by Patricia de Fonte, an estate planning […]
Automating Your Law Firm Email Marketing Read More
When auditing divorce and family law firms’ marketing campaigns, we regularly return with questions of why. Why are you targeting certain individuals while not excluding others? Why aren’t you presenting an offer or value proposition in your ad copy? Why are you advertising on a specific platform? We don’t ask these to be intrusive, it
Divorce Marketing Campaign Strategy Read More
Cardinal Concepts was proud to be selected as a top legal marketing company in Denver by Expertise.com for 2022. Expertise.com is an online directory that helps people find the best-qualified professional for their needs across 200+ industries in America, based on thorough research and analysis of more than 60k businesses monthly. In order to be
Best Legal Marketing Company in Denver Read More
Your law firm is missing out on potential clients. You may not even realize it, but there are several factors that could be preventing you from attracting new business. Let’s assume that you advertise your legal services, have a decent website, the ability to schedule consultations, and bandwidth to take on new clients. All of
Three Reasons Your Law Firm is Missing Out On Clients Read More
While the announcement came in November 2021 that Google My Business was being retired, it wasn’t the first time such an announcement had occurred. Google Places and Google Local are predecessors of the same platform that had gone through similar rebranding and now Google Business Profile has gone live to users in place of the
Google My Business Update and What It Means to Law Firms Read More
It’s easy to be an award-winning attorney these days, you just have to be willing to open your wallet. There are countless empty awards that are created by deceptive companies looking to generate revenue and take advantage of attorneys trying to garner prestige. Â Many even take it a step further offering plaques, mugs, and other
The Truth About Super Lawyers Read More
Getting someone on the phone these days can be challenging. With communication preferences trending towards text and email, the value of a phone call to a law firm has risen greatly. It is relatively easy to get a prospect to interact with a webchat for example but the quality of that conversation is generally low.
How to Get Calls From Facebook Ads for Law Firms Read More
