In the ever-evolving landscape of digital marketing, attorneys are increasingly leveraging social media platforms to connect with their audience and demystify the legal world. Among these platforms, TikTok has emerged as an unexpected but incredibly effective platform for legal professionals to share their knowledge, engage with viewers, and dispense valuable legal insights in bite-sized videos. […]
6 of Our Favorite Attorneys on TikTok Read More
A well-known legal marketing professional recently sent an email about PPC marketing saying, “If you’re a high-end divorce attorney, it’s almost $50 per click.” This shocked me as we manage six-figures of monthly Google Ads spend across the largest markets in the country and in our accounts, cost-per-click (CPC) are half of that. Now before
How Much Should Divorce Law Firms Spend on PPC Marketing Read More
In 2023, every day seems to come with the launch of a new artificial intelligence tool. Harnessing the power of Artificial Intelligence (AI) tools for law firm content creation has become essential- but what AI tools are worth investing in for your firm? As the legal industry continues to evolve, staying ahead of the curve
3 AI Tools For Law Firm Content Creation: A Step-by-Step Guide With Examples Read More
Google Reviews are important to your law firm for many reasons; online reputation, social proof, and local SEO being a few. For family law firm SEO and the Google Map Pack, the three most important ranking factors are relevance, distance, and prominence. Relevant outcomes pertain to those that closely align with the search inquiry. Hence,
How Your Law Firm Can Automate Responses to Google Reviews with ChatGPT & Zapier Read More
Digital marketing is an ever-evolving landscape with the introductions of new platforms, tools strategies, industry sunsets, and trends. In 2023, we’ve seen some notable shifts and innovations that have transformed the way law firms and businesses operate online. As a divorce and family law marketing agency, Cardinal Concepts aims to stay ahead of these trends
2023 Digital Marketing Trends That Are Likely to Stay Trending in 2024 Read More
In today’s digital age, content marketing has become an essential strategy for every business, including divorce and family law firms. Law firms can effectively engage with their clients and build a strong online presence by leveraging the power of content marketing. This approach not only helps them provide valuable information to their clients, but also
5 Strategies For Law Firms To Engage Clients Through Content Marketing Read More
In the legal world, rivalry is often viewed as a double-edged sword – a potential threat to be avoided, or a catalyst for growth and success. Yet, hidden within the challenges of competing with a worthy rival lies an untapped potential that every law firm should explore. At Cardinal Concepts and US Legal Groups, we
Why Every Law Firm Needs a Worthy Rival Read More
Search engine optimization (SEO) plays an extensive role in enhancing online visibility and driving organic traffic to websites. While numerous divorce attorney SEO strategies and techniques exist, content marketing stands out as a powerful approach to boosting search rankings. By aligning SEO and content marketing efforts, businesses can improve their online presence, attract more visitors,
5 Effective Ways to Improve Your Law Firm SEO Through Content Marketing Read More
